Wharton's Peter Fader Keynote Speaker at event sponsored by the Penn & Wharton Club and TMA

Date and Time
Thursday, November 19, 2015
5:00pm— 7:30pm
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University Club of Phoenix

Turnaround Management Association & our club is hosting Peter Fader, Co-Director - Wharton Customer Analytics Initiative and Professor of Marketing

SAVE THE DATE - November 19, 2015
465.jpgJoin the Penn & Wharton Club of Arizona and the Turnaround Management Association as we welcome Peter Fader to Arizona.

Peter Fader, Establishing Competitive
Advantage Through Customer Centricity

Thursday, November 19, 2015
5:00 PM - Registration
5:30-6:30 PM - Program
6:30-7:30 PM - Networking Reception

University Club of Phoenix
39 East Monte Vista
Phoenix AZ 85004

Appetizers and beverages provided
Members - $40.00
Non-Members - $50.00

Click here to buy tickets!!!



Establishing Competitive Advantage Through Customer Centricity 




More companies – both large and small – are talking about “customer centricity” as a new management framework that allows them to build stronger (and more profitable) relationships with customers by better understanding their behaviors and anticipating their needs.  But firms have different perspectives about what customer centricity really means, and how to best to implement it.  Professor Fader will clarify this important concept and convey what executives, management consultants, and other professionals really need to know about this emerging strategic perspective.   He will provide a brief overview of the traditional product-centric approach and some of the evolving concerns arising from it.  He will then focus on the nature of customer centricity (e.g., how do a local coffee shop and Starbucks compare to each other?), the key factors in implementing it successfully and how it can help transform a company and drive profitable growth.




For more information about Professor Fader:  CLICK HERE


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